Online shopping – dos and don’ts

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One of the major buzzwords of the late ’90s in the press is e-commerce. Most companies, if they are not selling online already, are rushing to join the mass of online merchants. You can purchase virtually anything online – books, videos, software, CD-ROMs, CDs, tapes, downloadable music, posters, apparel, musical instruments and pro and consumer audio products. You can also book travel arrangements, send flowers, buy a car and have your groceries delivered tomorrow morning. All you need is a credit card and many sites will also accept cheques electronically. Of course you can also send in payment by snail mail or place a credit card order by FAX or phone.

So far, a very small portion of Internet users are shopping online although the numbers increase daily and onlineshopping now totals billions of dollars annually. Most of the hesitance is based on fears of having your credit card information stolen or getting ripped off by some far distant unscrupulous company. A lot of the fears concerning credit cards are greatly exaggerated – I would be much more concerned with the security of the mail system and many traditional sales channels. That said, some caution should be exercised.

First, as in any purchase, be aware of the reputation and business practices of any merchants online or not. When visiting websites, be wary of companies with no phone or address listed or just a post office box. The Internet has spawned thousands of basement operations, and although most are probably honest, they will be very hard to find if you have a problem. Look for their number of years in business and such things as money-back guarantees. Call them up and speak to the customer service people and satisfy yourself that they are a real company.

If you are using your credit card online, make sure they are using a secure server that delivers your order information in an encrypted format. If this makes you uncomfortable, place your order by phone or FAX.

If you are purchasing a high-ticket item such as a musical instrument or pro audio gear, you don’t have the chance to try the product, you will have little support or backup and you may have warranty problems, especially for anything purchased in another country. What seems like a bargain may not be if you have problems and need repairs, instruction or support later.

To find products you are looking for you can type product keywords into the major search engines or major music sites. There are also many online malls that connect you to a variety of online retailers.


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