Social network and personal data protection

The “Social network: attention not to fall into the net” convention, organized at the Catholic University of Milan, was held on Wednesday, January 28th on the European Day dedicated to the Protection of Personal Data.

In front of a large and crowded audience (including Anna Masera de La Stampa) five experts said their opinion on the relationship between social networks (facebook above all) and personal data. For the Guarantor for the Protection of Personal Data (better known as the Privacy Guarantor) there were Francesco Pizzetti (president) and Mauro Paissan (component) together with Fausto Colombo (professor of Media Theory and Technique at the Catholic University and director of OSSCOM) and Marco Spolidoro (Professor of Industrial Law), moderated by Ruggero Eugeni, director of the ALMED (High School in Media, Communication and Entertainment of the Catholic University).

The Guarantor has chosen a university for comparison in order to start a dialogue with young people and students. As indeed Pizzetti and Paissan have reiterated, his task is not only to make coercion but also information and prevention. With this in mind, the conference opened with a report by Mauro Paissan (summarized here) which emphasized that the real “antivirus” for incorrect or harmful behavior is the users themselves, composing almost a handbook of good practices, taken up in different locations (for example by Anna Masera and, while Pizzetti reported that the Guarantor is evaluating, together with various operators, a “waterproofing” of social networks to search engines in order to protect the personal data contained.



Fausto Colombo, with a more sociological slant, underlined the different approach of the generations to social networks: adult ones (the digital “migrants”) are often more reluctant to expose themselves and therefore they protect themselves more, while the younger ones (the “natives”) digital) are struggling to find a clear way of managing data that is disseminated, differently from what happens for mobile phones and instant messaging programs. Colombo also highlighted the fact that the media has always had to do with the question of social control (Foucault docet), but in this case there is a need to develop greater guarantees and sensitivity.

Marco Spolidoro has instead underlined the lack of a consolidated jurisprudence that protects the data on the net, above all dwelling on the copyright and citing the Peppermint case.

Finally, Ruggero Eugeni highlighted a feature of social networks: if the other media are constituted independently of social behavior, in the case of social networks the tool is placed simultaneously with them and the two aspects cannot be dissociated, making our mental schemes obsolete.

The concern for personal data fits in fully with the question of the existence of a memory on the net: what will we find on the net looking for ourselves in a decade? In the meantime, how will the kaleidoscope of pages that concern us be combined?

Lancia communicates with the network and presents the New Delta in preview

Yesterday in Turin the meeting was held between Lancia managers belonging to different areas of the company and a well-fed group of forumists and car bloggers and, in particular, connoisseurs of the historic brand.

The day was full of content. The meeting began at Mirafiori with the illustration of the program and the presentation of the group’s communication activities made by Lancia Communications Director Maurizio Spagnulo and Delta Product Manager Juri De Rochi.



After the ritual buffet, with the minibus (in the photo) made available by the hosts, the already close-knit group moved to visit the Lancia dealer in Corso Marche to view the new concept of the automaker’s sales points.

The last stop was the Style Center where designers and creatives develop the group’s car projects.

In this place, super-guarded like Alcatraz but with the internal aspect of the MoMa in New York, the cheerful handpiece has met and dialogued (to no end …) with those who develop all aspects of car design in person: the designer Marco Tencone (who designed the New Delta), the manager of Fiat Powertrain, the Magneti Marelli Manager.

After a brief presentation the most desired moment arrived: the mink and the contact with the New Delta. Those present scoured the car down to the smallest details and pleasantly drowned the technical managers present.

The meeting ended with the revelation of the prices (in world preview!) To those present by the Italian Marketing Director Carlo Melloni: the “infiltrator” journalist of Quattroruote did not miss the tasty opportunity.

Considering that, having organized the appointment in first person, the risk of not being considered very objective I report the impression of the present Enrico who, in my opinion, makes very well the idea of ​​the climate of the day:

What struck me most of all was the predisposition of the Lancia executives, perfectly in tune with the event. They were willing to talk and even deal with thorny questions without ever hiding behind the corporate babble. I believe that this attitude (which in other areas of business is still not present) has encouraged the conversation and I believe that Lancia has drawn some interesting feedback.

Allow me to add a thank you to all the very prepared and always attentive participants and see you at the next dates!